A printed product will engage the customer. The key to successful marketing is to engage the customer, drawing your customer in through attention-grabbing content then rewarding them with the worthwhile, valued offer or service.
By picking up the printed product, the customer is investing their time and attention, seeking information. Television advertisements, computer advertisement and even web-pages can be a passive medium, requiring little attention from the consumer. A computer screen only requires sight. Handling a printed material engages more of the body’s senses including sight, touch, and smell.
Even with laptops and smart phones, print media still retains the ultimate portability. It’s available everywhere and to everyone, whether there’s service or power. Then there are practical issues such as accessibility and portability. Many consumers still prefer traditional print material, such as magazines and newspapers, over electronic versions. With print, there’s no need to upload information, so no waiting time or problems with network access, while its light and foldable nature remains a huge benefit to the reader on the go.
Print is Accessible to all your customers. While it’s true that sending and sharing electronic media is easier and faster, printed publications are often more visible to the average consumer. No specific keyword, special account or access is required. Perhaps the most important feature of print is tangibility. With all good publications there’s a feeling of substance, of stimulating the senses, that the thing in their hands has been crafted by experts in their fields.
Printed materials convey a professionalism not available with electronic media. There is a credibility that is achieved in print that is harder to replicate online. A published article or business magazine carries far more weight than a PDF version found online.
Finding the right printer can be difficult, but American Reprographics Corp. has been the business to turn to for nearly 35 years.
Contact us today.
Phone: 770.394.2465
E-mail: sales@arcinatlanta
Web site: arcinatlanta.com
